About the project:
Mamaia, Romania's coastal gem, pulls in visitors with its stunning Black Sea beaches and energetic ambiance. Perfect for soaking up the sun, its miles of golden sands give plenty of room for relaxing or going for a swim. With family-friendly spots and amusement parks adding to the excitement, Mamaia becomes a fantastic vacation spot that effortlessly mixes modern comforts with coastal beauty.
Mamaia required a visual identity that mirrors its lively and dynamic character, along with a tagline that captures its fresh positioning as a destination for active individuals of all ages, brimming with youthful energy, seeking summer fun by the sea. The tagline should seamlessly resonate in both Romanian and English languages.
Upon analyzing various tourist logos, it's evident that many embrace an organic, brush stroke-inspired aesthetic. However, Mamaia seeks to cast a wider net, appealing to individuals of all ages and nationalities.
Hence, the concept of a geometric symbol was conceived.
The logo for Mamaia is meticulously crafted, drawing inspiration from local landmarks and embodying the values
the region wants to stand for. Its geometric shapes are a reflection of the iconic landmarks and serve as a visual
homage to the area's rich history and cultural significance.
The color palette encapsulates the lively and diverse ambiance of Mamaia, drawing inspiration from the vintage charm of its hotels. Nostalgic hues and vibrant tones pay homage to the area's landmarks, crafting a visually captivating identity across all communication platforms.
A collection of geometric symbols has been designed, drawing inspiration from local landmarks and attractions.
These symbols will enhance the visual identity by adding depth and dynamism, allowing for the creation of patterns, merchandise, and other graphic elements.
The symbols seamlessly merge together, forming a dynamic and captivating pattern that serves as a central
visual element. The pattern can be applied across different mediums, from print to digital, effectively representing
the destination's energetic and dynamic spirit. Additionally, the symbols can be utilized individually to create
distinct patterns.
The slogan "Waves of Fun for Mamaia" was selected to embody the dynamic spirit of Mamaia.
By utilizing the imagery of waves, it not only evokes feelings of excitement and joy associated with the sea but also symbolizes the idea of change, reflecting the diverse array of entertainment options available. This catchy phrase not only promises a multitude of enjoyable experiences for visitors but also emphasizes the versatility of fun, suggesting that individuals can engage in various activities tailored to their preferences.
Using the beginning of the slogan 'Waves of...', we can design visuals that highlight Mamaia's offerings, while delving deeper into the idea of enjoyment for all, whether you're a foodie, a music lover, or someone who enjoys evening strolls.
